Best Ad Spy Tools to Beat Competitors

In the fast-moving world of digital marketing, businesses that understand what their competitors are doing grow faster. That’s where ad spy tools come in. They help you discover competitor ads, funnels, landing pages, creatives, audiences, and strategies — so you can model what works and avoid what doesn’t.

Whether you’re into affiliate marketing, media buying, dropshipping, or brand advertising, here are the top ad spy tools in 2025 that can give you a serious advantage.

⭐ 1. Meta Ads Library (Free) — Best for Facebook & Instagram Ads

The Meta Ads Library is the official public database of all ads running across Facebook and Instagram.

What You Can Spy

• All active ads from any page

• Creatives (videos, images, copy)

• Geo targeting

• Start date & versions

• Political + commercial ads

Why It’s Great

• 100% free

• Easy to search competitors

• Accurate and updated in real time

Best For: Media buyers, beginners, D2C brands

Weakness: Doesn’t show spend, audience, or funnel details.

⭐ 2. TikTok Creative Center — Best for Viral Video Ads

TikTok provides a full creative library showing what’s trending on the platform.

What You Can Spy

• Trending ads

• Organic viral videos

• Top-performing soundtracks

• Industry-specific creative ideas

Why It’s Great

• Free

• Perfect for UGC ad ideas

• Shows best-performing ad patterns

Best For: Dropshippers, UGC creators, performance marketers

Weakness: Limited funnel data.

⭐ 3. AdSpy — Best for Social Media Ad Spying (Largest Database)

AdSpy is one of the largest paid ad spy tools online, especially for Facebook + Instagram.

Features

• 200M+ ads

• Detailed targeting data

• Search by keyword, domain, advertiser

• Filter by device, creative type, geo, age, gender

• Landing page previews

Why It’s Great

• Massive database

• Very accurate targeting data

• Perfect for affiliates & FB media buyers

Best For: Affiliates, ecommerce advertisers

Weakness: Expensive for beginners.

⭐ 4. BigSpy — Best Budget Spy Tool (Multi-Platform)

BigSpy tracks ads across many platforms at a beginner-friendly price.

Supported Platforms

• Facebook

• TikTok

• Google

• Twitter

• Pinterest

• Instagram

• YouTube

Why It’s Great

• Affordable

• Broad ad coverage

• Easy filtering

• Landing page preview

Best For: Beginners, dropshippers

Weakness: Smaller database than AdSpy.

⭐ 5. SpyFu — Best for Google Search Ads & SEO Competitor Research

SpyFu is perfect for spying on Google search ads and SEO competitors.

What You Can Spy

• Competitor keywords

• PPC campaigns

• Ad copies

• Landing pages

• Ranking history

• Keyword profitability

Why It’s Great

• Deep PPC data

• Unlimited searches

• Best data for search marketers

Best For: Google PPC advertisers, agencies

Weakness: No social ad spying.

⭐ 6. SEMrush Ad Research — Best All-in-One PPC Competitor Tool

SEMrush’s Advertising Research module gives detailed insights into competitors’ search + display ads.

Features

• Display ads spy

• PPC keywords

• Google ads copies

• Landing page previews

• Spend trends

• Competitor comparisons

Best For: Agencies, businesses with budget

Weakness: Expensive full plan.

⭐ 7. Anstrex — Best for Native Ads & Push Ads

Anstrex is widely considered the #1 spy tool for native advertising.

Supports

• Native ads

• Push ads

Features

• Landing page ripper

• Ad trend analysis

• Publisher breakdown

• Competitive benchmark data

Why It’s Great

• Best interface for native ads

• Perfect for content arbitrage & affiliate funnels

Best For: Native ad buyers, arbitrage experts

Weakness: Doesn’t cover FB/Google.

⭐ 8. SimilarWeb — Best for Traffic & Funnel Intelligence

SimilarWeb is not an ad spy tool, but gives powerful competitive intelligence.

What You Can Track

• Competitor traffic sources

• Top landing pages

• Audience interests

• Geo distribution

• Paid vs organic traffic

Why It’s Great

• Perfect for funnel breakdown

• Ideal for strategists & agencies

Weakness: Paid version is costly.

⭐ 9. WhatRunsWhere — Best for Display + Native Ad Spying

This tool helps you monitor display advertising across the internet.

Features

• Banner ads database

• Placement tracking

• Ad creatives

• Advertiser history

Best For: Display ad buyers, branding teams

Weakness: Outdated UI but still powerful.

⭐ 10. Dropispy & Minea — Best for Dropshipping Ad Spying

These tools specialize in spying on winning dropshipping ads.

What You Can Spy

• Winning products

• Competitor stores

• Ad creatives

• Social ads

• Engagement metrics

Best For: Shopify dropshippers

Weakness: Niche-specific.

Comparison Table: Best Ad Spy Tools

Which Ad Spy Tool Should You Choose?

It depends on your goal:

✔ For Facebook ads: AdSpy / BigSpy / Meta Ads Library

✔ For TikTok ads: TikTok Creative Center / BigSpy / Minea

✔ For Google PPC: SpyFu / SEMrush

✔ For Native ads: Anstrex / WhatRunsWhere

✔ For Dropshipping: Dropispy / Minea

✔ For Funnel research: SimilarWeb

Final Thoughts

Ad spy tools give you the power to see what’s already working in your niche — so you can launch better ads and outsmart competitors faster. Instead of reinventing the wheel, study winning creatives, funnels, targeting angles, and landing pages, then apply those insights to your campaigns.

Whether you’re a beginner affiliate or an advanced media buyer, the right spy tool can save thousands in wasted ad spend.