A landing page can make or break your marketing campaign. Whether you’re running ads, promoting an affiliate offer, collecting leads, or launching a product, you need a high-converting landing page built with speed, clarity, and strong design.
But which tools actually help you build landing pages that convert?
Here are the best high-converting landing page builders in 2025, based on speed, flexibility, templates, integrations, analytics, and cost.
⭐ 1. Unbounce — Best for A/B Testing & Conversion Optimization
Unbounce is one of the oldest and most trusted landing page builders in the industry.
Why It Converts
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Smart Traffic AI optimization
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100+ high-converting templates
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Drag-and-drop builder
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Dynamic text replacement
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Built-in A/B testing
Best For: Marketers, agencies, PPC buyers
Price: Premium
⭐ 2. Leadpages — Best for Beginners & Small Businesses
Leadpages is simple, fast, and designed for anyone who wants high-converting pages without technical skills.
Why It Converts
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Mobile-optimized templates
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Lightning-fast load speed
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Built-in conversion tools (popups, alert bars)
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Integrates with email & CRM platforms
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Unlimited traffic (no limits)
Best For: Small businesses, creators, beginners
Price: Affordable
⭐ 3. ClickFunnels — Best for Funnels & Upsell Pages
ClickFunnels isn’t just a page builder — it’s a full sales funnel automation platform.
Why It Converts
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One-click upsells/downsells
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Pre-built funnels for every niche
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A/B testing
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Strong conversion-focused templates
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Membership site + email automation
Best For: Funnel marketers, info products, webinar funnels
Price: Premium (but worth it for funnels)
⭐ 4. Instapage — Best for Enterprise & Ad Campaigns
Instapage is one of the most advanced landing page builders for serious performance marketers.
Why It Converts
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Enterprise-grade speed
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A/B & multivariate testing
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Heatmaps & analytics
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AdMap for tracking ad-to-page relevance
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Collaboration tools
Best For: Agencies, large businesses, performance marketing teams
Price: High-end
⭐ 5. Systeme.io — Best All-in-One Budget Funnel Builder
Systeme.io provides landing pages, funnels, email automation, and even course hosting — all in one affordable platform.
Why It Converts
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Pre-built funnels
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Clean templates
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Fast builder
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All-in-one system (no extra tools needed)
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Free plan available
Best For: Beginners, digital products, low-budget campaigns
Price: Free + low-cost paid plans
⭐ 6. HubSpot Landing Pages — Best for CRM & Lead Nurturing
HubSpot’s landing page builder comes with a powerful CRM, making it perfect for capturing & nurturing leads.
Why It Converts
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Smart personalization (dynamic content)
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CRM integration
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A/B testing
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Lead scoring
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Popups & forms
Best For: B2B businesses, corporate websites
Price: Free tools available; paid plans higher.
⭐ 7. Carrd — Best Lightweight & Super Affordable Landing Page Builder
Carrd is simple, modern, and extremely affordable.
Why It Converts
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Clean templates
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Fast load speed
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Simple one-page design
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Embeds + integrations
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Perfect for micro-funnels
Best For: Creators, small offers, quick landing pages
Price: ~$19/year
⭐ 8. Landingi — Best for Agencies & White-Label Landing Pages
Landingi is a powerful drag-and-drop builder with white-label capabilities.
Why It Converts
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300+ templates
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A/B testing
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Funnel builder
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White-label dashboards
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Lead management
Best For: Agencies, freelancers, marketing teams
Price: Medium
⭐ 9. Swipe Pages — Best for Mobile-First Landing Pages
Swipe Pages specializes in AMP landing pages, making them extremely fast on mobile devices.
Why It Converts
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AMP-powered pages
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Fast load speed
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Dynamic text + personalization
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Drag-and-drop builder
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A/B testing
Best For: Media buyers, mobile traffic campaigns
Price: Medium
⭐ 10. Wix — Best for Visual Design Flexibility
Wix is surprisingly powerful for creating stylish landing pages quickly.
Why It Converts
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Hundreds of templates
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Visual editor
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Fast hosting
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Built-in analytics
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Integration with marketing tools
Best For: Creatives, small businesses
Price: Low to mid-range
Comparison Table: Best High-Converting Landing Page Builders
| Tool | Best For | A/B Testing | Templates | Price |
|---|---|---|---|---|
| Unbounce | PPC + Agencies | ✔️ | ⭐⭐⭐⭐⭐ | $$$ |
| Leadpages | Small Biz | ✔️ | ⭐⭐⭐⭐ | $$ |
| ClickFunnels | Funnels | ✔️ | ⭐⭐⭐⭐⭐ | $$$ |
| Instapage | Enterprise | ✔️ | ⭐⭐⭐⭐⭐ | $$$$ |
| Systeme.io | All-in-one | ✔️ | ⭐⭐⭐ | $ |
| HubSpot | B2B | ✔️ | ⭐⭐⭐⭐ | $$–$$$ |
| Carrd | Simple pages | ❌ | ⭐⭐⭐ | $ |
| Landingi | Agencies | ✔️ | ⭐⭐⭐⭐ | $$ |
| Swipe Pages | Mobile ads | ✔️ | ⭐⭐⭐⭐ | $$ |
| Wix | Creative sites | Limited | ⭐⭐⭐⭐ | $$ |
How to Choose the Right Landing Page Builder
✔ If you run paid ads:
Use Unbounce, Instapage, or Swipe Pages.
✔ If you need funnels:
Use ClickFunnels or Systeme.io.
✔ If you want simplicity:
Use Leadpages or Carrd.
✔ If you want CRM + nurturing:
Use HubSpot.
✔ If you’re an agency:
Use Landingi or Instapage.
Final Thoughts
Your landing page impacts your conversions more than your ads. With the right landing page builder, you get:
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Faster load speed
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Better user experience
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Higher conversions
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Easier A/B testing
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Integrations with your tools
Choose the builder that suits your goals, your traffic source, and your budget — and you’ll see a big jump in performance.



